Does Type A and B Personality Effect on Trust to Internet Banking?
AB Kişilik Tiplerinin İnternet Bankacılığına Duyulan Güvene Etkisi Var Mıdır?

Author : Hakan BOZ -& İbrahim KAYNAR & Ercan ÖZEN & Leyla ŞENYILDIZ
Number of pages : 435-444

Abstract

This study aims to reveals whether A and B personality types have a different influence on trust in Internet banking, has been growing in use in recent years. Questionnaire was used as data collection method in the study. 359 people were surveyed by convenience sampling in Uşak province in Turkey. Structural Equation Model(PLS-SEM) is used to reveal the relationship between personality types and trust in internet banking. The results of the analysis show that customers with type B personality have a higher level of trust in internet banking than type A. The results provide some implications data for academics, banks and policy makers.

Keywords

Internet Banking, Service Marketing, Customer Behaviour, A B Type Personality, Trust

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