How The Sensation Of Late Aging In Increasing Tourism Incomes Benefit A City Branding Image: Nazilli District Example
Geç Yaşlanma Algısının Turizm Gelirlerini Artırmada Şehir Marka İmajına Getirileri: Nazilli İlçesi Örneği

Author : Bilge DOĞANLI
Number of pages : 505-522

Abstract

In order to increase tourism revenues, branding takes place while differentiating destinations. Hosting residents even older than the age of 100, most of them still being in a good healthy state, Nazilli proves to have a supportive and important role in the aging phenomenon for World Health Tourism. Nazilli knows the secret of late aging and has the opportunity of taking advantage of this when it comes to branding. If this diversity is being led in the appropriate ways, Nazilli could be an important center of destination. This study is searching for ways to brand the perception of non-aging people living in the city, attempting to turn Nazilli to an important destination center. Given these facts, 1155 people have been interviewed face to face during this survey. The results were showing that even though their actual age is elderly their physical state is in good condition. This might be an important fact in developing the branding image for the city Nazilli that wants to be a branding candidate with a „non-aging city“ image.

Keywords

Brand, Brand Image, Tourism, Old

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