The purpose of this study is to examine the relationship between the corporate hospital image, perceived price suitability, satisfaction and loyalty variables and construct which consisting of these relationships. The sample of the study consisted of 182 outpatient who received health services from a private hospital in Istanbul province. Factor and correlation analysis and structural equation modelling were used in addition to basic statistics such as frequency, percent, mean, and standard deviation. As a result of the data analysis carried out by the SPSS 21 and AMOS 23 programs; it is determined that corporate hospital image and perceived price suitability upon patient satisfaction and in addition satisfaction separately upon patient loyalty have an positive and significant effect. Parallel to these findings, the existence of positive and strong significant relationships were determined between each of the variables discussed.