@article{2018,title={The Impact Of Brand And Packaking On Consumer Purchasing Attıtudes: A Study On Shopping Mall Customers},abstractNode={Markets have undertaken the task of separating products from each other. It is not an easy task to be able to get a 'good brand' perception in terms of the firm while creating quality brands advantage for the consumer. There is a need for carefully designed markings to wake up this perception. One of the most important elements in brand design is packaging. Successful packaging; Has become an effective marketing tool as well as advertisements and promotions by increasing customer loyalty. In this study, brand, packaging and consumer purchasing attitudes, which have become quite important nowadays, are discussed. Implementation work has been done to put forth the ideas of the consumer. Using the questionnaire method, the study on Kule Site Shopping Center consumers in Konya province was analyzed in SPSS program and important determinations were made. The impact on the issue of demographic characteristics has also been examined. With this work, the effect of the packaging on the branding of the product is revealed once more.},author={Arzu UYSAL-& Zührem YAMAN},year={2018},journal={Journal of Academic Value Studies (JAVStudies)}}