An Application on the Effect of Sales Amounts of Selected Products on The Marketing System on Special Days
Özel Günlerde Seçili Ürünlerin Satış Tutarlarındaki Değişikliklerin Pazarlama Sistemi Üzerindeki Etkisi Üzerine Bir Uygulama

Author : Mualla Akçadağ
Number of pages : 257-265

Abstract

The purpose of this research, around supermarkets in the retail sector, designated as special occasions (Christmas, Valentine's Day, Mother's Day, Ramadan, Eid al-Fitr, Eid al-Adha) days, whether an increase in sales of selected products and the supermarket was aimed to identify the marketing application for special occasions. Data were collected from supermarkets in Kayseri by using unqualified sampling method. Special days, when the business of retailer demand changes in the data obtained were analyzed to examine the cases determined terms; During the month of Ramadan and the Ramadan Festival, food products appeared, while another significant increase was found during the Feast of the Sacrifice. It was observed that the amount of perfume sales on the Day of Love and the Days of Honors increased greatly in comparison with the other months. Finally it stated that some limitations of the study, the researchers were advising businesses and future.

Keywords

Special Days, Gifts, Marketing System, Supermarket,

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