@article{2019,title={Perception of Product Packaging Colours in The Framework of Consumer Behaviours: A Research with Young Consumers},abstractNode={Colours are an important visual communication element that facilitates perception, acts emotions, affects behaviours. Enterprises that are aware of this make use of the persuasive power of colours in their products, packages, brands and in many visual elements in order to be keept in mind, attract attention, stimulate curiosity, be different and create a certain perception. Knowing the meanings of the colors well and using them correctly intended for cultural differences will provide great advantages such as pushing consumers to buy, increasing perception and facilitating decision making. In this study, the effects of the colours used in product packaging on consumers have been tried to researched out. In the research, 490 university students were applied face-to-face survey with convenience sampling method. Data were obtained about the colours that the various products and concepts reminded to the participants and the effects of the colours used in the product packaging. It has been identified that the data are not suitable for normally distributed. In order to obtain the finding, frequency analysis, to compare two different variables cross table analysis, Mann-Whitney U Test and Kruskal Wallis Test were applied. As a result of these analyses, it can be said that consumers are influenced by colours used in product packaging, that these colours are effective in keeping the products in mind and the brand can be distinguished from the other brands by the colour of the packaging.},author={Nisan Gül TEKİNARSLAN-& Nil Esra DAL},year={2019},journal={Journal of Academic Value Studies (JAVStudies)}}