@article{2019,title={The Relationship Between Consumer Perceived Value and Purchase Intention - An Empirical Study of Automobile Sector in Turkey},abstractNode={The purpose of this study is to develop an understanding of how consumer perceived value CPV affect to purchase intention towards automobiles in Turkey. Automobiles are attractive for people and companies promote and sell their products to automobile users. Therefore, companies dwelt on CPV. Attitude, trust, satisfaction and loyalty are used as a mediator in research model. The model was tested and con?rmed with the survey data of 209 users in Trc3 region. This study presents the importance of CPV which affects consumer’s purchase intention. It was found that attitude, trust, satisfaction and loyalty are positively effective on consumer’s purchase intention. Consequently, in this study all variables are positively related to each other. These results suggest that marketers need to take into account and manage actively (CPV) in automobile sector. JEL Codes: M31, L62},author={Osman ÖZDEMİR},year={2019},journal={Journal of Academic Value Studies (JAVStudies)}}