Yayın Detay


  • Title : Emotional Marketing Applicatıons In Fashion Industry: Case Of Prada 'A Therapy'

  • First Author : Evrim KABUKCU

  • Authors : -

  • Keywords : Emotional marketing, fashion film, communication, luxury

  • Basic Area : İşletme

  • Page Id : 117-121

  • Rank Id : 13

  • Year : 2017

  • Volume : 3

  • DOI : 10.23929/javs.532

  • Yayına Git