Yayın Detay

• Title : The Effect of Financial Based Brand Equity on Firms’ Performance

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• First Author : Değer ALPER

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• Authors : -& Ebru AYDOĞAN

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• Keywords : Brand Equity, Firm Performance, Hirose Method, Panel Data

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• Basic Area : Finans

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• Page Id : 141-155

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• Rank Id : 14

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• Year : 2017

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• Volume : 3

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• DOI : 10.23929/javs.587

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