Yayın Detay

• Title : Effects of Brand Loyalty on New Product Adoption: Mediatıng Role of Perceived Risk

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• First Author : Engin YÜCEL

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• Authors : -

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• Keywords : Brand Loyalty, New Product, Perceived Risk, Mediating Effect, SEM.

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• Basic Area : Pazarlama

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• Page Id : 852-865

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• Rank Id : 03

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• Year : 2018

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• Volume : 4

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• DOI : 10.23929/javs.813

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