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• Title : A Model Suggestion For Consumer Based Branding Process

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• First Author : Orhan DUMAN

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• Authors : -& Murat Hakan ALTINTAŞ

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• Keywords : Branding, Consumer Based Branding, Structural Equation Analysis, Brand Attachment.

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• Basic Area : Pazarlama

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• Page Id : 289-302

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• Rank Id : 24

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• Year : 2017

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• Volume : 3

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• DOI : 10.23929/javs.455

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