International Journal of Academic Value Studies (JAVSTUDIES)
           
Home  |  Imprint   |  News  |  Contact  

Quick Access


Bu Dergi DOI ve Crosscheck üyesidir


Abstract


The Importance of Customer Satisfaction in the Retail Sector: A Supermarket Case
Supermarket shopping is often categorized as a self-service retail environment. For supermarket retailers wanting to build relationships with their customers, being able to track their levels of ‘satisfaction’ with the key elements of the supermarket environment like lighting, ventilation, delivering high quality and fresh products, customer services are extremely important.This paper consists of two parts. In the first part, today’s competitive environment, focused on the importance of customer satisfaction, and by examining some similar studies on the subject, the findings have been trying to put forward in the light of literature.In the fieldwork of the study, a face to face survey method was utilised to determine key variables that create customer satisfaction in one branch of a Turkish supermarket chain. Supermarket customers were asked to rate how satisfied with the particular items as provided by the retailer like store environment, delivering quality and fresh products, customer services etc. Findings have been obtained through statistical analysis. As a result, all dimensions were found to have an effect on customer satisfaction. In the conclusion, findings were evaluated and recommendations were developed.

Keywords
Customer satisfaction, Retail sector, Supermarket chains


Advanced Search


Announcements

    Indexed Sources

    Javstudies, being Source by Arastirmax Scientific Publication İndex


    Indexed Sources

    JAVSTUDIES is being source byScholarsteer


    Indexed Sources

    JAVSTUDIES is being source by INFOBASEINDEX


    Indexed Sources

    JAVSTUDIES is being source by İdealonline


    Indexed Sources

    JAVSTUDIES is being source by Social Science Research Network (SSRN)


    Documentation

    JAVSTUDIES,  received ISO 9001: 2008 QUALITY MANAGEMENT SYSTEM certification.


    Indexed Sources

    JAVSTUDIES is being source by International Index Copernicus 


    Indexed Sources

    JAVSTUDIES is being source by Türk Eğitim İndeksi (TEİ) 


    Indexed Sources

    JAVSTUDIES is being source by Advanced Science Index 


    Indexed Sources

    JAVSTUDIES is being source by Indexing and Impact Fact (DIIF) 


    Indexed Sources

    JAVSTUDIES is being source by Social Sciences Citation Index (SOBİAD)



Adres :Şırnak Üniversitesi İİBF Şırnak/TÜRKİYE
Telefon :04862164008-1203 Faks :
Eposta :javstudies@gmail.com

Web Yazılım & Programlama Han Yazılım Bilişim Hizmetleri