Metaphors in the Field of Management and Organization
Yönetim ve Organizasyon Alanında Metaforlar

Author : Mehmet ERTEM
Number of pages : 209-220

Abstract

In contrast to the common thought, metaphor is not only a literary art. In general meaning, metaphors are forms of interpretation, thinking and understanding which are shaping the perceptions of individuals about the outer World. Additionally, Metaphors elicitate producing new and original knowledge. This meaning of the concept is far more important than the literary meaning of it. Metaphors in this sense, is being used as tools or even anlysis methods tended to understan some specific concepts, fenomena or organization itself, in the are of management and organization. Thus, understanding the concept of metaphor has a significant importance for the related professionals and scholars, in terms of developing an in-depth understanding of the basic concepts and phenomena of the management and organization field. This study is tended to examine the usage of metaphors in the field of management and organization and additionally, to understand philosophical and scientific foundations of the metaphor concept. Fort his study, data is obtained from secondary sources. Main aim of this research is providing a summarized information source which is related to the meaning of the metaphor concept in the field of “management and organization” for Professionals and scholars.

Keywords

Metaphor, Organizational Metaphor, Management and Organization

Read: 1,137

Download: 349