Yayın Detay

• Title : The Concept of City Brand and a Literature Survey on the Concept of City Brand in Turkey over the Last Decade

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• First Author : Dursun YENER

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• Authors : -& Ebru ONURLUBAŞ

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• Keywords : City, Brand, Brand City, City Marketing, Turkey

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• Basic Area : Pazarlama

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• Page Id : 124-130

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• Rank Id : 09

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• Year : 2019

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• Volume : 5

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• DOI : 10.23929/javs.851

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Yayına Git