Yayın Detay
-
Title : The Effect of Brand Image on Consumer Behaviour: Case Study of Louiss Vuitton-Moet Hennessy
-
First Author : Gökhan TEKİN
-
Authors : -& Sercan YILTAY & Esra AYAZ
-
Keywords : Brand Image, Consumer Behaviour, Luxury Goods
-
Basic Area : İŞLETME
-
Page Id : 1-24
-
Rank Id : 01
-
Year : 2016
-
Volume : 2
-
DOI : 10.23929/javs.47
Yayına Git