Yayın Detay
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Title : The Effect of Financial Based Brand Equity on Firms’ Performance
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First Author : Değer ALPER
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Authors : -& Ebru AYDOĞAN
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Keywords : Brand Equity, Firm Performance, Hirose Method, Panel Data
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Basic Area : Finans
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Page Id : 141-155
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Rank Id : 14
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Year : 2017
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Volume : 3
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DOI : 10.23929/javs.587
Yayına Git