Yayın Detay

• Title : Investigation of Effect of Word of Mouth Communication at University Students' Hairdresser Preference

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• First Author : Kazım KILINÇ

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• Authors : -

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• Keywords : Word of mouth, hairdresser preference, consumer behavior

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• Basic Area : İşletme - Pazarlama

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• Page Id : 13-38

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• Rank Id : 02

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• Year : 2017

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• Volume : 3

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• DOI : 10.23929/javs.310

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