Yayın Detay

• Title : The Mediator Role of Customer Satisfaction in Relation to Between Brand Authenticity and Word of Mouth Marketing: A Research in Ready Wear Sector

---

• First Author : Gül Banu DAYANÇ KIYAT

---

• Authors : -& Halil ŞİMŞEK

---

• Keywords : Brand Authenticity, Word of Mouth Marketing, Customer Satisfaction

---

• Basic Area : İşletme

---

• Page Id : 46-70

---

• Rank Id : 04

---

• Year : 2017

---

• Volume : 3

---

• DOI : 10.23929/javs.308

---

Yayına Git