Yayın Detay

• Title : Brand Building and Successful Brand Management in SMEs: A Case Study

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• First Author : Güneş Açelya SİPAHİ

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• Authors : -& Meltem ONAY

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• Keywords : brand, brand management, brand buildig, branding criteria, SMEs (Small and Medium Sized Enterprises)

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• Basic Area : Pazarlama

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• Page Id : 67-75

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• Rank Id : 07

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• Year : 2017

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• Volume : 3

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• DOI : 10.23929/javs.594

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