Yayın Detay

• Title : Use of Celebrity Endorsement in Markating Communication: How do Celebrities Help?

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• First Author : Hatice Seçil FETTAHLIOĞLU

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• Authors : -& Bihter ÇİNKAY

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• Keywords : Celebrity, Celebrity Endorsement Models, Advantages, Disadvantages

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• Basic Area : İşletme

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• Page Id : 73-80

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• Rank Id : 07

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• Year : 2017

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• Volume : 3

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• DOI : 10.23929/javs.214

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