Yayın Detay

• Title : Investigation of Ethnocentrism Level and Attitudes in the Product Preferences of Consumers Who Have Different İdentity: A Case for Malatya

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• First Author : Yıldırım YILDIRIM

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• Authors : -& Paşa GÜLTAŞ

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• Keywords : : Ethnocentrism, Consumer Preferences, Attitude-Behaviour Relationship

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• Basic Area : İşletme Bölümü

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• Page Id : 18-34

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• Rank Id : 03

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• Year : 2020

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• Volume : 2

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• DOI : 10.23929/javs.40

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