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İşletmelerin Marka Değerleri İle Performanslarının Karşılaştırmalı Analizi: Otomotiv Sektöründe Faaliyette Bulunan Markalara Yönelik Bir Araştırmȧ, 243-267
Comparative Analysis of Brand Values and Performances of Businesses: A Research For Brands Activity In The Automotive Industry
http://dx.doi.org/10.29228/javs.52335
V. Özlem AKGÜN
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