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Farklı Etnik Kimliklere Sahip Tüketicilerin Etnosentrizm Düzeylerinin ve Ürün Tercihlerindeki Tutumlarının İncelenmesi: Malatya İli Örneği̇, 18-34
Investigation of Ethnocentrism Level and Attitudes in the Product Preferences of Consumers Who Have Different İdentity: A Case for Malatya
http://dx.doi.org/10.23929/javs.40
Yıldırım YILDIRIM -& Paşa GÜLTAŞ
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