Evaluation Of Advertising Ethic Perception In Advertising Sector
Reklamcılık Sektöründe Reklam Etiği Algılamasının Değerlendirilmesi

Author : Şuayip ÖZDEMİR -& Fikret YAMAN
Number of pages : 139-152

Abstract

Advertisement is a component of a promotional effort to prioritize and to market for the properties of goods, services, ideas, contacts and institutions. Today, advertising has become an indispensable part of everyday life. People face advertising at every moment of their lives. This accordingly brings with it arguments about advertising. As some people think advertising is a bad example by encouraging consumption and it becomes a bad example in this way as some respects while some people assume the advertising affects society positively and gives information about products. Along this considerations, some people call the advertisement ethical or unethical. Ethics deals with what is right and what is wrong and differs from society to the another society. Just as in every sector, the notion of ethics has a big influence on advertising. There are stakeholders in many stages from advertising to delivery to delivery to the market. These stakeholders are constitued by as advertisers, advertising agencies, media and consumers. These stakeholders are also the determinants of the ethical or non-ethical nature of the advertisement. In the study, a face-to-face survey method and easy sampling method was used. Accordingly, it was aimed to determine which of the ethical items were important in the advertisement and how these items appeared in advertisements in the research. The results show that all of the advertising stakeholders complained about unethical factors and a proposal suggested that it would reduce unethical advertising if everyone fulfills its own responsibilities.

Keywords

Advertising, Ethics, Advertising Ethics, Advertising Sector

Read: 1,243

Download: 333