@article{2017,title={Investigation of The Airline Passenger Market Segments},abstractNode={The aim of this study is to investigate the segmentation criterias in the Turkish domestic airline passenger market. Quantitative research method was used in the research. it is aimed to segment the group participated the sampling. It is also aimed to explain the relationship between the market segments and passenger characteristics. According to the descriptive research method, by using face-to-face survey, 932 participants were reached by convenience sampling method. Categorical type questions and stated preference technique (SP) were used in the questionnaire form. Market segments are examined according to three different criteria: "Journey Purpose", " Travel Class (Seat class)" and "price and time sensitivity". Through the Spss 20 statistical program chi-square analysis was applied for testing the hypothesis and tested all alternative hypotheses are found statistically significant at 0.05 level of significance. According to research findings, relationship between market segments, which are journey purposes, booking seat classes and price and time sensitivities were determined. However, whether or not passengers are members of the frequent flyer program varies depending on the travel purpose and booking seat classes. It is also found that there is a relationship between fares and the market segments. The research results suggest recommendations to the business for correct identification of market segments and the factors that need to be focused and improved.},author={Ali YILDIZ-& Aytekin FIRAT},year={2017},journal={Journal of Academic Value Studies (JAVStudies)}}