Analysis In Terms Of Corporate Sustainability Of Mission Statements From The Companies In BIST Sustainability Index
BİST Sürdürülebilirlik Endeksinde Yer Alan Şirketlerin Misyon İfadelerinin Kurumsal Sürdürülebilirlik Açısından Analizi

Author : Safa ACAR
Number of pages : 215-223

Abstract

The concept of corporate sustainability emerges as a concept that in recent years, companies have been paying attention to different areas as well as their profitability goals. The concept of corporate sustainability includes environmental protection activities, steps towards social equity and justice and sustainable development activities, as well as profit-making for companies. In order to more clearly determine the corporate sustainability activities of the companies in this framework, the corporate sustainability index in the Istanbul Stock Exchange started to be published starting from 2014. In this research, it has been analyzed which items are used in the mission statements of the companies in 2016 in BIS sustainability index and the compatibility of used items with corporate sustainability. For this purpose, the mission statements obtained by reaching 39 of the 42 companies in the BİST sustainability index were obtained through the mission statement and analyzed by means of content analysis method and the resultant findings were that the words related to social responsibilities were included in the mission statements but It showed that the words related to environmental responsibility were not found enough in the mission statements.

Keywords

Corporate Sustainability Mission Sustainable Development

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