@article{2017,title={Consumer Perceptıon Of Innovation And An Application Of Cosmetic Products},abstractNode={Innovation, which has been defined in diverse forms of the past from the past but is one of today's indispensable terms, is a concept that involves the application of different and new ideas. However, innovation is a process that has to gain commercial meaning in order to be able to create social and economic benefits. The concept of innovation, which comes to the forefront with the developing and rapidly growing technology and information network, brings a different set of perception dimensions to consumers. When innovation is considered product-based, it develops attitudes towards the product category, thus serving for the function of social identity. At this point, the concept of innovation, which comes to the forefront, also brings a different perception dimension to consumers. In this study, it was tried to be understood by using nonparametric analysis methods whether the four perception dimensions of risk perception, benefit perception, social perception and cognitive perception interfere with the innovations made in the cosmetics sector from consumer perceptions resulting from product innovations in different sectors. As a result of the analyzes made, it is understood that each perception dimension has different interaction but this is a medium interaction.},author={Pınar BACAKSIZ},year={2017},journal={Journal of Academic Value Studies (JAVStudies)}}