Perceİved Rİsk In Purchase Decision Process In The X And Generation Y: A Study On The Furniture Sector X ve Y Kuşaklarında Satın Alma Karar Sürecinde Algılanan Risk: Mobilya Sektörüne Yönelik Bir Araştırma
Individuals perceive stimuli from the outside world with five sensory organs and develop attitudes and behavior after cognitive processes. The behaviors of the consumers are different from individual to individual, as well as the uncertainty and risk of being situational. Perceived risks and impact ratings play a significant role in the procurement decision phase. It is important for marketers to identify these differences and risks. It has become a requirement to identify and minimize the perceived risks associated with goods and services to understand consumer behavior, to provide customer satisfaction through marketing efforts, and to establish long-term good relationships. In this study, the perceived risk dimensions and consumers' differences according to the generations they are involved in are examined.
@article{2018,title={Perceİved Rİsk In Purchase Decision Process In The X And Generation Y: A Study On The Furniture Sector},abstractNode={Individuals perceive stimuli from the outside world with five sensory organs and develop attitudes and behavior after cognitive processes. The behaviors of the consumers are different from individual to individual, as well as the uncertainty and risk of being situational. Perceived risks and impact ratings play a significant role in the procurement decision phase. It is important for marketers to identify these differences and risks. It has become a requirement to identify and minimize the perceived risks associated with goods and services to understand consumer behavior, to provide customer satisfaction through marketing efforts, and to establish long-term good relationships. In this study, the perceived risk dimensions and consumers' differences according to the generations they are involved in are examined.},author={Mehmet KARA-& Sema DALKILIÇ},year={2018},journal={Journal of Academic Value Studies (JAVStudies)}}
Mehmet KARA-& Sema DALKILIÇ . 2018 . Perceİved Rİsk In Purchase Decision Process In The X And Generation Y: A Study On The Furniture Sector . Journal of Academic Value Studies (JAVStudies).DOI:10.23929/javs.792
Mehmet KARA-& Sema DALKILIÇ.(2018).Perceİved Rİsk In Purchase Decision Process In The X And Generation Y: A Study On The Furniture Sector.Journal of Academic Value Studies (JAVStudies)
Mehmet KARA-& Sema DALKILIÇ,"Perceİved Rİsk In Purchase Decision Process In The X And Generation Y: A Study On The Furniture Sector" , Journal of Academic Value Studies (JAVStudies) (2018)
Mehmet KARA-& Sema DALKILIÇ . 2018 . Perceİved Rİsk In Purchase Decision Process In The X And Generation Y: A Study On The Furniture Sector . Journal of Academic Value Studies (JAVStudies) . 2018. DOI:10.23929/javs.792
Mehmet KARA-& Sema DALKILIÇ .Perceİved Rİsk In Purchase Decision Process In The X And Generation Y: A Study On The Furniture Sector. Journal of Academic Value Studies (JAVStudies) (2018)
Mehmet KARA-& Sema DALKILIÇ .Perceİved Rİsk In Purchase Decision Process In The X And Generation Y: A Study On The Furniture Sector. Journal of Academic Value Studies (JAVStudies) (2018)
Format:
Mehmet KARA-& Sema DALKILIÇ. (2018) .Perceİved Rİsk In Purchase Decision Process In The X And Generation Y: A Study On The Furniture Sector Journal of Academic Value Studies (JAVStudies)
Mehmet KARA-& Sema DALKILIÇ . Perceİved Rİsk In Purchase Decision Process In The X And Generation Y: A Study On The Furniture Sector . Journal of Academic Value Studies (JAVStudies) . 2018 doi:10.23929/javs.792
Mehmet KARA-& Sema DALKILIÇ."Perceİved Rİsk In Purchase Decision Process In The X And Generation Y: A Study On The Furniture Sector",Journal of Academic Value Studies (JAVStudies)(2018)