Petroleum and textile apparel industry cause major pollution problems for the environment and agricultural land. Therefore, interest in eco-friendly textile and apparel (EFTA) products has increased in recent years. This study aimed to determine empirically the factors affecting academicians' perception of EFTA. A questionnaire study was performed on Hitit University academicians in March - April 2018 period. Data were analyzed using exploratory factor analysis, confirmatory factor analysis and structural equation model. Based on the explanatory factor analysis results, a four-factor structure was obtained, which constitutes 83% of the total variance. These factors were 'Emotional Value', 'Social Value', 'Quality Value' and 'Price Value' with Cronbach's alpha coefficients of 0.901, 0.910, 0.922 and 0.933, respectively. It was concluded that EFTA products are not economical but preferred because of their quality, social and emotional values. Encouragement of use and production of EFTA products is important for sustainable agriculture and environmental policies.
Eco-Textile, Consumer Behaviors, Perception, Waste