@article{2018,title={The Factors Influencing the Adoption of E-Commerce in The UK},abstractNode={Internet is becoming one of the most important parts of our daily life and electronic trade’s importance is increasing with internet usage. The UK considered one of the most advanced countries in the world. This study seeks to develop a better understanding of the factors influencing the adoption of the electronic commerce in The UK. Adoption of e-commerce is investigated by exploring the role of demographic characteristics, participants’ product perceptions and their trust in e-retailers. In this context, the research reviewed literature related to electronic commerce and investigated relative importance of the factors influencing internet usage. Depending on the aim of the study, method of the research shaped as a positivist approach and descriptive design. This is because of the research was suitable in describing the factors influencing the adoption of electronic commerce. The research used survey method to collect primary data. In this Context, a questionnaire was developed covering areas such as the demographic characteristics of the users, internet usage, product perceptions, web experience of the electronic customers. The findings indicated that virtual companies should consider electronic buyer’s demographic characteristics, the price of the electronic products and most importantly trusts.},author={Bekir EŞİTTİ},year={2018},journal={Journal of Academic Value Studies (JAVStudies)}}