@article{2017,title={The Effect of Financial Based Brand Equity on Firms’ Performance},abstractNode={The objective of this study is to analyze the impact of financial brand equity on firm performance in Turkey which is an emerging market. For this purpose, the financial performances and brand equities of 17 companies listed in BIST Fabricated Metal Products, Machinery and Equipment Sector between 2009-2016 is analyzed by using the System GMM panel data method. The brand equities of the companies are estimated by using Hirose Method (METI Model) one of the financial based brand valuation techniques. This method, proposed by The Japanese Ministry of Economy, Trade and Industry, is a income approach that may be called as economic value approach. Accounting-based ROA and ROE ratios are used as firms’ performance indicators. Analysis results demonstrated that there is a positive and statistically significant relationship between ROA and ROE and brand equity. The growth of the brand equity have an increasing effect on the performance of the company. In addition to this, 2009 has become the year that firms have the lowest brand equity rate, 2016 has become the highest year. This situation shows that firms reduced brand investment during crisis periods.},author={Değer ALPER-& Ebru AYDOĞAN},year={2017},journal={Journal of Academic Value Studies (JAVStudies)}}